We had finished working on the video ad «Let the adventure begin». It is breathtaking ad which conveys the details of the campaign organized by Efes. The special feature of this video is the effect of presence that has been achieved due to the idea ofthe clip. The spectator takes part in fascinating attractions, discovering the benefits of the advertised product. The pleasant, dynamic music, and the bright picture are complementing the image of the product which is designated to the people who are thirsty for new experiences, vivid emotions and unforgettable discoveries.