We had to show vodka «Zernoff», as the purest product. The video embodies the brand’s philosophy: “The quality of the product – this is a consequence of pure relationship to the consumer”. The purity is the key word to describe our work. Purity is the selection of attributes: a drop of water, wheat, machinery, etc., as well as the execution plan. Photorealistic graphics fully conveys the purity and freshness of the advertised product. Music written by us is one of the main elements that reflects the philosophy of «Zernoff».