The video shows two types of cigarettes: Temp Gold and Temp Silver. Temp Gold has a tough “men” taste, and Temp Silver, contrary – a softer “feminine” one. The objective was to represent these two different feelings in the video. The original concept and photorealistic graphics had clearly shown both the contrast and smooth transitions from one state to another. The music we have written also reflects the “masculine” and “feminine” principle.
The spot was made exclusively for presentations and rotation on the Internet, because on Moldovan television the advertising of cigarettes is illegal.x