The Animated Film “Jeans”
All news
15 January 2013

“Jeans” is an animated film about the most durable pants that everyone has in his/her wardrobe.

It’s known that jeans were originally the most comfortable work clothes for miners. But why did Levi Strauss change the technology of production? Who helped him develop a new model? And what is closer to jeans: ships or tents? You’ll find all the answers in our new animation. And don’t forget that May 20, 1873 is the day on which the grandmother of your favourite pair of jeans was born.

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