Continuous testing and CustDev results have pushed Aheel to sweeping changes. It turned out that users want the device to be able to collect more information and analytics.
The team decided to completely redesign the device and change not only the appearance but also the functionality. Now the insole will actually look no more like an insole. The device will have new features, such as the ability to track Stride Length, Ground Contact Time, Flight Ratio, and even Pronation Excursion.
The team has already had the chance to test the new version of the device together with the runners. Here you can view the first pictures from the tests.
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Тесты и результаты CustDev подтолкнули Aheel к большим переменам. Оказалось, что пользователи хотят, чтобы устройство собирало больше информации и аналитики.
Команда решила полностью переделать устройство и изменить не только внешний вид, но и функционал. Теперь это будет стелька без стельки, но с новыми возможностям, например, с возможностью отслеживать длину шага (Stride Length), время контакта с землей
After a sharp 180-degree turn from the intended strategy of startup promotion, the Aheel team sat down to work on the mistakes. And that’s what these guys are actually doing.
Remember, we told you earlier that the Aheel team faced unforeseen difficulties — their marketing strategy didn’t work. Better say, it worked in a way different
The Garage team continues to work hard on their new device, the Aheel runner insole. On the project page, they present a reality show in which they demonstrate all the stages of elaboration and development of a startup by their own example.
The boys have already talked about how they created the insole – the technical