After a sharp 180-degree turn from the intended strategy of startup promotion, the Aheel team sat down to work on the mistakes. And that’s what these guys are actually doing.
Remember, we told you earlier that theAheel team faced unforeseen difficulties — their marketing strategy didn’t work. Better say, it worked in a way different from what they had expected. Customers are interested in the product, but this is not enough.
To fix things, the Aheel team had to change their advertising strategy. The project decided to start working on mistakes by updating theAheel.run website. It has been simplified a bit, the text has been shortened and visual content has been added. Also, the long-awaited explainer video has been posted with a view to help runners understand how the device works and use it correctly.
Updates and changes do not end there. The team continues to work on the project and change it for the better.
You can follow the news of the project as before, on theAheel page in social networks.
The Aheel team promised to tell the whole truth about how the startup develops and its difficulties. So, they made a big mistake. A grave mistake, and it affected the launch of the insole on Kickstarter.
«It may be difficult to admit failures, but now we know for sure how DON’Ts look like. And there’s one
The Garage team continues to work hard on their new device, the Aheel runner insole. On the project page, they present a reality show in which they demonstrate all the stages of elaboration and development of a startup by their own example.
The boys have already talked about how they created the insole – the technical
Continuous testing and CustDev results have pushed Aheel to sweeping changes. It turned out that users want the device to be able to collect more information and analytics.
The team decided to completely redesign the device and change not only the appearance but also the functionality. Now the insole will actually look no more like an