From start to global stage: How to building a renowned sports brand

On May 22, Maxim Zorchin, CPO Sporter will speak at the event “Physical Education and Sport – Today’s Movement, Tomorrow’s Health.”

His topic: marketing mass-participation international events – how to turn a sports event into a living brand that earns a spot on the global map.

A timely subject: sport is no longer just about performance, but also about identity and belonging.