999.md is the largest online classifieds platform in the Republic of Moldova, where millions of users buy, sell and discover products, services and opportunities every month.

We are looking for a CRM Manager to develop and optimize communication with users throughout their entire product journey.

Your role will be to understand user behavior, identify where users drop off in the customer journey, and build relevant, automated communications that help them move from one stage to another — from activation and product usage to conversion, retention, and reactivation.

Responsibilities

Customer Journey & CRM Flows

• Analyze user behavior and identify drop-off points across the funnel.

• Build and optimize CRM flows for onboarding, activation, conversion, retention, reactivation, cross-sell, and upsell.

• Define the audience, triggers, conditions, and timing for each flow.

• Develop different scenarios based on user behavior and lifecycle stage.

Communication & Automation

• Manage communication through Push Notifications, Email, In-app messages, banners, and other available product channels.

• Create automated communications triggered by user actions.

• Develop dynamic segmentation and rules for message prioritization and frequency.

• Identify processes that can be automated and contribute to the development of the CRM system.

Analytics & Optimization

• Analyze funnels and user behavior to identify growth opportunities.

• Measure communication performance and identify what works and what needs improvement.

• Formulate hypotheses and run A/B tests for messaging, timing, audiences, channels, and flows.

• Use data and test results to continuously optimize CRM activities.

• Work with GA4, Firebase, Amplitude, Mixpanel, or similar analytics tools.

What we are looking for

• Experience in CRM, lifecycle marketing, marketing automation, or a similar role.

• Strong understanding of customer journeys and digital funnels.

• Experience with user segmentation and building trigger-based communications.

• Ability to work with data and analytics tools.

• Experience with A/B testing and interpreting results.

• Understanding of metrics such as conversion, retention, reactivation, churn, and engagement.

• Results-oriented mindset and the ability to turn data into concrete actions.

• Ability to collaborate with Product, Marketing, IT, and Analytics teams.

What results do we expect?

During your first few months, we expect you to:

• develop a clear understanding of the customer journey and key drop-off points;

• identify and prioritize the main opportunities for CRM improvement;

• build and launch the first automated CRM flows;

• develop clear logic for segmentation, triggers, and communication prioritization;

• establish a continuous A/B testing and optimization process;

• increase CRM's contribution to activation, conversion, and retention;

• reduce irrelevant communications and make user interactions more personalized.

We will measure the impact of the role through concrete results: increased conversion between funnel stages, improved user activation and retention, reactivation of users who have dropped off, and conversions generated through CRM.

What we offer

• Direct impact on business results and the future of the product.

• Official employment and a full social benefits package.

• Stable salary, always paid on the last working day of the month.

• Courses, books, and training through our internal academy — continuous professional development.

• A personalized development plan (PDP) created together with your mentors.

• Real opportunities for growth and career development within the company.

• A flexible benefits system that includes public transport, free and unlimited gym access, and other flexible perks.

• Tea, coffee, and snacks available at the office.

• Team buildings, events, and a supportive team.

• A day off on your birthday.