Retrospective: Workshop on Simpals’ Global Launch with Ion Horneț
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21 September 2023

On September 15th, in the Arena Hall at Simpals’ headquarters, a remarkable event took place in collaboration with MITP. Under the guidance of Ion Horneț – B2B Director at Simpals – participants had the opportunity to delve into Simpals’ success stories. Through case studies and pertinent experiences, Horneț provided insights into navigating the waters of the international market. 


The focus was on market research, initial sales, and the supporting strategies. Approaches to product management and the digitization of processes – the backbone of product development – were discussed. Additionally, the concept of “product market fit” was emphasized, essential for optimizing products for global audiences. Truly an intriguing event! 

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