How do you build an effective B2B strategy, and why is the challenge sometimes not the product itself, but the audience you're trying to sell to?

These were the key topics explored by Roman Știrbu, CEO of Simpals, during his presentation, "Selling to the Wrong People: A Go-to-Market Strategy for Mass B2B", delivered at Startup Moldova.

Participants explored why customers don't simply buy a product, but the value it creates for them, how they define their goals and challenges, and why an offer only becomes valuable when it directly addresses their needs and pain points. The session also included practical examples of identifying the right audience and building a B2B strategy that delivers real results.

A big thank you to everyone who joined us and contributed to such a valuable discussion!