The Garage team continues to work hard on their new device, the Aheel runner insole. On the project page, they present a reality show in which they demonstrate all the stages of elaboration and development of a startup by their own example.
The boys have already talked about how theycreated the insole – the technical parameters it has and the challenges they faced. They also talked about how they invented anddeveloped the design. By the way, Aheel owes its name and design in the form of an arrow to the Greek mythology hero Achilles, whose weak spot was the heel, as in the case of many runners.
But the reality showAheel is not only about the technical issues, but also about the marketing part of the startup. The team honestly tells how they plan and create their marketing strategy, and what tools they use. In their new video, team members talked a little more about how self-selling products are actually created, what Customer Development is, and why some products become in demand immediately, while others do not!
Subscribe toAheel team page and find lots of useful information there.
After a sharp 180-degree turn from the intended strategy of startup promotion, the Aheel team sat down to work on the mistakes. And that’s what these guys are actually doing.
Remember, we told you earlier that the Aheel team faced unforeseen difficulties — their marketing strategy didn’t work. Better say, it worked in a way different
Continuous testing and CustDev results have pushed Aheel to sweeping changes. It turned out that users want the device to be able to collect more information and analytics.
The team decided to completely redesign the device and change not only the appearance but also the functionality. Now the insole will actually look no more like an
Our project Garage has launched a reality show where you can keep track of how to run a start-up and bring it to the international market.
In September, the Garage team announced the launch of a new device Aheel. This is a smart insole, which will help athletes learn to run safely. You have an opportunity